United Talent Agency has today signed a contract with Larva Labs, where UTA gets the rights to music, movies and TV with the famous CryptoPunks.
This is a historic milestone as it is the first time UTA has signed a major crypto project. UTA will also represent Meebits and Autoglyphs, which Larva Labs also make.
Only the future can tell where this is going, but it may be as big a commercial adventure as when the Finnish company launched Angrybirds, which a few years after the game’s release was to be found on the big screen in 3D movies.
Maybe we will soon see an animated film where the different CryptoPunks appear. At least I would buy a ticket.
I would say that it is one of the first opportunities for an IP that fully originated in crypto-world to enter a broader entertainment space, and they earned it, ”Lesley Silverman, head of UTA Digital Assets, tells The Hollywood Reporter. “They really have tremendously hit the zeitgeist.“
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