The metaverse will be dominated by high-street and high-fashion brands

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Today’s Metaverse News commentary is here for you to read.

By 2030, it is projected that the metaverse will connect more than 1 billion individuals, and the three-dimensional digital world would, of course, be as extensively marketed as the physical world in which we live. It will be a virtual shopping land with virtual furniture, digital vehicles, digital pets, digital art, and virtual fashion to browse around.
It will be a virtual shopping land with virtual furniture, digital vehicles, digital pets, digital art, and virtual fashion to browse around.


Our avatars will be able to frolic in both well-known high-street brands and rare designer labels in this game. Zara has already launched the AZ Collection, a metaverse collection with pricing that match to the cost of the analog products in the collection. An auction of digital Dolce & Gabbana apparel, jewelry, and art was held in the fall of 2021, and it brought in as much as $ 6 million. Adidas sold its digital collection into the metaverse for $ 22 million in one afternoon in December 2021, according to the company. Earlier this year, Gucci launched an online concept store called Vault, and in the winter of 2022, it began selling the SuperGucci digital art collection. Moreover, when Balenciaga created a virtual store in the popular video game Fortnite last year, their range of virtual hoodies, tops, and pants quickly became what everyone in both the gaming and fashion industries were talking about. Fortnite players who are fashion-conscious might dress up their avatars in virtual Balenciaga couture for as little as $ 10 every game. outfit. Despite the fact that some critics believed it was detrimental for an exclusive brand to rely on the “cheap” computer gaming universe, there appears to have been an increase in the brand’s presence in a digital world with about 400 million active users. Balenciaga gained important exposure in an attractive Gen Z target population as a result of the brilliant public relations manoeuvre.

Danish (di) vision has just released their first NFT during their show during Copenhagen Fashion Week.

There are very few fashion firms that do not squint when they think about the metaverse, but I do not blame you if you are still sitting with wrinkles on your forehead and are wary of the concept of spending thousands of dollars on things that you cannot even see or feel.

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Posted by Jonathan
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A DeFi guru, writes books for kids and enjoys sugary liquorice. Jonathan@metaversenews.com