“Location, location, location” is a well-known slogan when buying property.
The so-called metaverse, which some see as the future of the internet, appears to follow this credo. Immersive online space where cartoon-like 3D replicas of ourselves, called avatars, may walk, chat, and communicate.
Virtual reality (VR) is accessed through computer-connected goggles.
Facebook changed its name to Meta last year because it believes the metaverse is the future of the internet. Mark Zuckerberg and Meta hope we’ll work, play, and shop in the metaverse. Our avatars will.
A growing number of corporations are buying metaverse space to set up company. Adidas, Burberry, Gucci, Tommy Hilfiger, Nike, Samsung, Louis Vuitton, HSBC, and JP Morgan are among them. Which location should they choose? The most popular metaverse worlds are The Sandbox, Decentraland, Voxels, Somnium Space, and Meta’s Horizon Worlds.
Retailers and investors must guess who will become the metaverse’s dominating power, attracting the most avatars. Which universes may vanish? Within winning ecosystems, enterprises must pick popular places.
Andrew Kiguel backs Decentraland. Last year, he invested $2.4m (£2m) in bitcoin to buy space in Decentraland’s fashion retail area.
Mr Kiguel, who runs cryptocurrency investing website Tokens.com, has hosted a fashion exhibition and aims to rent his space to fashion enterprises.
Your avatar can visit a metaverse clothing shop and buy items for real-world delivery. You might even give your avatar new digital clothes.
Mr. Kiguel supports Decentraland, but not all metaverse planets will prosper. “It’s like social media’s early days. Like social media, the metaverse will have big winners and niche successes “saying,