Last year, Nike bought RTFKT Studios, and now something is brewing

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The release of their new hoddies has been followed by Metaverse news, and sales have been beyond all expectations.

Nike bought digital apparel company RTFKT Studios last year. Soon after, RTFKT x Nike Dunks Genesis CryptoKicks were introduced.

Nike included the RTFKT x Nike AR Genesis Hoodie to its NFT gear assortment this week. In addition to the virtual object, each owner will receive a real sweatshirt containing an NFC chip enabling wireless connection with the NFT.


Owners may add virtual wings to their hoodies using trackers and QR codes. The firm will add tokens to access special in-person events to its digital clothes inventory.

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