Tomorrowland and Coca-Cola are two things that the editorial crew at Metaverse News like, therefore we were overjoyed to learn that they are now collaborating. Tomorrowland and Coca-Cola Launch AR Music World
In this WebAR experience, use music to design a virtual house. Summer ends on September 22, but that doesn’t mean things must calm down. Coca-Cola and Tomorrowland have teamed together for a cool musical augmented reality (AR) experience.
Dreamworld is the first limited-edition Coca-Cola taste to merge a virtual fantasy world with reality, offering a doorway into an animated world where everything is possible. In Coca-Dreamworld, Cola’s you may construct your own personalized Dreamworld by tapping into Tomorrowland acts including Cellini, KC Lights, Vintage Culture, and Martin Garrix.
Coca-Cola Dreamworld explores what a dream tastes like, tapping into Gen Z’s excitement for the mind’s boundless possibilities, according to a press release. Dreamworld plays with the unexpected and will most likely spark consumer discovery and discussion, which we embrace. Virtue Worldwide and UNIT9 helped Coca-Cola construct their Dreamworld realm. Niantic’s 8th Wall WebAR technology powers the experience, so no app is needed
Coca-limited Cola’s edition taste inspired their virtual world. This gamified music experience celebrates Dreamland’s taste profile via imaginative forms, electrifying colors, and a 3D visual environment developed around Coca-Dreamworld Cola’s packaging. Physical and virtual features include in-store merchandising.
Coca-Cola has already launched new tastes through internet marketing. Coca-Cola Creations is a pioneer in reimagining how companies may engage with customers via AR and VR initiatives.
Starlight and Coca-Cola Byte provided fans a taste of “outer space” and gaming, respectively.
Chase Abraham, Senior Creative Strategy Manager, Coca-Cola North America Operating Unit, said Starlight revealed escapism and space’s boundless possibilities. Dreamworld invites enthusiasts to explore the mind’s endless possibilities.
Abraham continued, “We reach Gen Z where they are with relevant material and partnerships.”
Coca-Cola Dreamworld will also be featured on the Coca-Cola billboard in Times Square, in bus takeovers, 3D signs, hand-painted murals, AR Snapchat Lenses, and backdrops across New York City.